Project
Trillium
TRC supports Trillium with a full range of marketing and communications activities from developing a communications strategy and media outreach plan to designing a new website and collateral materials.
Challenge: Communicate Renewed Focus on Alternative Fuels
Trillium is a leading alternative fuel infrastructure developer working with fleets across the U.S. to design and build custom fueling solutions. Trillium sought to better convey their renewed focus on all alternative fuels including increased access to clean, domestically produced renewable natural gas (RNG) fueling stations.
Solutions: Full Range of Marketing and Communications Activities
Communications and Brand Strategy
As one of the nation’s leading providers of alternative fuels, Trillium sought to better convey their renewed focus on all alternative fuels. With deep technical knowledge of clean and renewable fuels across sector, TRC lead the marketing and communications efforts, working with Trillium to:
- Create a revived brand strategy to communicate “One Partner, Any Fuel”
- Develop a custom communications plan to reinforce Trillium’s core value proposition to key audience segments
- Produce strategic corporate messaging to convey Trillium’s unique positioning
Website Design & Development
To position Trillium as a leading resource for fleet customers, TRC designed a new custom website to showcase Trillium’s broad range of fleet services and industry experience. Our website support included:
- Sitemap development, wireframing and SEO strategy
- Content and infographic development, photo editing, page design
- Custom WordPress template development and lead capture strategy implementation
Corporate Collateral and Marketing Materials
TRC created a full suite of marketing and communications material custom-designed to meet the evolving needs of Trillium’s customers and key stakeholders. Our design support included:
- Custom brochures and one sheets
- Technical graphics
- Social media images
- Customizable station maps
- Custom-designed monthly newsletter
Thought Leadership Series
To emphasize Trillium’s position as an industry thought leader, TRC created an article series authored by Trillium representatives. The articles covered a range of industry topics and highlighted Trillium’s services and expertise, while serving as lead-generation. Our thought leadership support included:
- Writing and editing articles on relevant industry topics
- Publishing via TRC’s own digital media outlet, ACT News
- Marketing and distributing each article via Trillium’s monthly newsletter
Results: Targeted Communications Resulting in Fleet Leads
Trillium’s goal was to advance sustainable transportation solutions and the potential for RNG to play a significant role in decarbonizing the transportation sector. Our work with Trillium to revamp communication initiatives helped to effectively communicate RNG as a viable solution for reducing greenhouse gas emissions in the transportation sector and resulted in a steady increase in interest from fleets across the country.
70K
Contacts received monthly Trillium newsletter
1K
Fleet leads generated annually
5.2K
Pageviews for top performing article