Site loading image



Solutions: Implementing a New Brand and Communications Strategy

Brand Messaging and Guidelines

Our team developed a revised brand and messaging strategy to reinforce TraPac’s commitment to safety, service, and sustainability. The revised strategy reflected a wide range of external stakeholders including the greater Los Angeles community, environmental groups and local government.

- Developed corporate brand guidelines
- Developed customer persona profiles
- Designed company templates and presentation decks with new branding
- Developed terminal maps and safety brochures

Media Training

Our team developed a robust, interactive media training program to help ensure TraPac’s executives were fully prepared to act as spokespeople for the organization.

- Provided guidance on how to deliver impactful messages that resonate with the target audience
- Developed a checklist on key information to clarify with a journalist ahead of an interview
- Highlighted key do’s and don’ts when interacting with a journalist and tips on how to answer difficult questions
- Directed role playing scenarios on how to respond in a crisis situation

Corporate Websites

To effectively demonstrate TraPac’s commitment to premium service, our team supported the company in a complete redevelopment and launch of its website, including a corporate site, sites for two terminal locations, and a custom customer service system.

- Developed content and SEO strategy
- Sitemap development and wireframing
- Copywriting, infographics and page design
- Custom WordPress template development
- Integrate live terminal schedule and camera feeds
- Integrate container tracking and payments portal

Sustainability Report

Our team provided strategic direction to TraPac to help produce their 2019 corporate sustainability report and accompanying landing page, which highlights emission reductions at TraPac’s Los Angeles terminal, supply chain efficiency, terminal traffic mitigation, and TraPac’s corporate sustainability programs.

Corporate Video

To highlight TraPac’s operations across the U.S. and California ports, our team produced a corporate video featuring the terminal operator’s automated and advanced cargo handling capabilities.

- Develop script and shot list
- Voiceover talent and music selection
- Video production management

Results: Brand Identity Transformation with Enhanced Sustainability Focus

During the brand transformation process, our team facilitated the development of five dynamic websites showcasing multiple terminals and sustainability initiatives, alongside the development of over 20 corporate templates and brochures reflective of the new brand and messaging.


Websites developed to showcase multiple terminals and sustainability initiatives


Corporate templates and brochures developed to reflect new brand and messaging


Corporate sustainability report developed with supporting data

Start the Conversation

Let’s connect to discuss how TRC can help you drive a more sustainable future.

By clicking "Accept", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Read our Privacy Policy.