Project
State of Sustainable Fleets
Our team launched the first comprehensive, technology-neutral annual report examining the current state of sustainable fuel and vehicle technologies across the transportation industry.
Challenge: Educate Stakeholders about the Latest in Sustainable Transportation Practices and Trends
The State of Sustainable Fleets market brief is an annual report that gathers real-world data directly from early-adopter fleets across the U.S. to provide deep sector-specific insights into the adoption of natural gas, propane, battery electric, and hydrogen fuel-cell electric vehicles. This first-of-its-kind report includes unique insights into vehicle sale trends, anticipated vehicle development timelines, real-world infrastructure and fuel costs, and the growing adoption of renewable fuels. The report has been released yearly at ACT Expo since 2020.
Solutions: Market Brief Development
Market Research & Analysis
The commercial transportation industry is at a pivotal juncture, driven by significant market forces. Our team provides a technology-neutral resource for fleet owners and stakeholders, developed through extensive research, including a digital survey of over 400 U.S. fleets, collaborations with industry partners, and in-depth, unbiased analysis and interviews with key stakeholders. This resource is designed to help navigate the complex landscape of vehicle technologies and fuels.
Report Development
Our report development process emphasizes thorough research and analysis, resulting in multiple content releases each year. This work includes:
• Developing compelling visuals, charts and infographics to convey key data points, trends and takeaways
• Creating a yearly “market brief” with over 50 pages of cross-technology vehicle and fuel analysis
• Developing topic-specific “Trend Briefs”, including ones that focus on ESG and workforce development
Market Outreach & Education
Our team performed strategic media outreach and targeted marketing campaigns to reach policymakers, analysts, & fleets with the latest research. Our outreach efforts were supported by:
• Hosting a virtual launch series and executive fleet panels to highlight the report findings
• Creating and implementing a dedicated media outreach strategy to bolster visibility, securing over 50 unique media articles around 2023’s market brief
Results: Develop A Vehicle Technology-Neutral Resource
The State of Sustainable Fleets Market Brief serves as a comprehensive resource, offering fleet operators valuable insights into various sustainable vehicle technologies. By highlighting industry adoption trends, this resource plays a crucial role in steering transportation stakeholders toward more sustainable practices and keeping them informed about the latest developments.
55+
Annual Unique Earned Media Articles
9K+
Email Subscribers
31K+
Total Site Visitors