Projects
Our team is the public relations agency of record for one of the leading heavy-duty truck manufacturers in North America. By leveraging our deep industry knowledge and strong relationships with key stakeholders, we craft compelling narratives that highlight our client’s innovations, sustainability efforts, and market leadership.
Challenge: Showcase Volvo Trucks as a Leader in Innovative Transportation Solutions
Volvo Trucks North America was the first to market with the zero-tailpipe emission Volvo VNR Electric, showcasing their commitment to sustainability and cutting-edge technology. TRC collaborated with Volvo Trucks in public relations strategy and execution to roll out the all-new Volvo VNL, the platform for all upcoming technologies, reinforcing their leadership in the industry. Through strategic communication efforts, TRC successfully positioned Volvo Trucks North America as a trailblazer in the transportation industry, leading the way in innovative and sustainable solutions.
Public Relations Support
Provide ongoing communication strategy and media relations services to Volvo Trucks North America to support educational articles, media releases, participation at industry events, and submit award nominations.
- Create media releases, thought leadership articles, and graphics to form a compelling and cohesive narrative.
- Secure media coverage and arrange interviews with national, business, environmental, and mainstream media outlets.
- Produce comprehensive reports to track results and measure success.
Media Training
Provide interactive training for VTNA spokespeople to prepare them for various types of media interviews and maximize successful outcomes. This includes:
- Presentations on best practices for media interviews and keys to success.
- Developing key messages to prepare VTNA executives for interview opportunities.
- Facilitate mock interviews and use playback to provide coaching on style and content to provide stronger performance.
Event Support
Provide comprehensive support for industry and media events including media outreach, press release development and logistics and onsite support.
- Develop clear, impactful messaging aligned with event goals.
- Create adaptable talking points for speeches, presentations, and media interviews.
- Identify and engage with relevant media contacts.
- Coordinate video and photography with detailed shot lists for key moments and speakers.
Regulatory Compliance Education
Create comprehensive materials to educate internal stakeholders, dealership staff and customers on the impact of near-term zero-emission regulations.
- Facilitated regional in-person and virtual
workshops with California dealer partners and
customers. - Developed a library of branded, customizable
materials for a range of stakeholders including fact
sheets, FAQ documents, slide decks and timelines. - Created a series of 101-explainer level videos that
explained the Advanced Clean Fleet rule to customers.
Grant Applications
TRC has been instrumental in developing a range of compelling grant applications for Volvo Trucks. These efforts are designed to position Volvo Trucks at the forefront of the rapidly evolving transportation
landscape, with a particular focus on California. By securing these grants, TRC is helping Volvo Trucks access the necessary funding to advance innovative technologies and sustainable practices.
- Volvo LIGHTS pioneered a range of vehicle, charging and workforce development innovations critical for the commercial success of battery-electric trucks and equipment.
- Volvo Trucks is a partner in the JETSI project, an
unprecedented public- and private-sector collaboration to scale battery-electric trucks and charging infrastructure.
Results: Leading the Conversation on Transportation Innovation
TRC successfully demonstrated Volvo Trucks North America’s commitment to innovation and environmental stewardship to garner significant media results on their key messaging and lead the industry conversation on the transition to zero and near-zero tailpipe emission technologies.
Our Numbers
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Volvo ranked at the top of the Share of Voice for all heavy-duty OEMs
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Total Earned Media Reach in 2023
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U.S. and international media tours organized for a combined 65+ top trade journalists