TraPac is a leading container terminal operator and stevedore with operations in Los Angeles and Oakland, California. In 2014, TraPac’s Los Angeles location became the first fully automated terminal in the world, helping its customers increase efficiency and productivity, improve supply chain sustainability, and minimize the chance of risk and delays. The objective was a comprehensive overhaul and update of TraPac’s existing brand collateral. The team worked to align the brand’s visual and narrative elements with its pioneering spirit in innovation and spotlight the marine terminal operator’s ongoing endeavors to maximize safety standards and service quality, while emphasizing sustainability initiatives.
Our team developed a revised brand and messaging strategy to reinforce TraPac’s commitment to safety, service, and sustainability. The revised strategy reflected a wide range of external stakeholders including the greater Los Angeles community, environmental groups and local government.
Our team developed a robust, interactive media training program to help ensure TraPac’s executives were fully prepared to act as spokespeople for the organization.
To effectively demonstrate TraPac’s commitment to premium service, our team supported the company in a complete redevelopment and launch of its website, including a corporate site, sites for two terminal locations, and a custom customer service system.
Our team provided strategic direction to TraPac to help produce their 2019 corporate sustainability report and accompanying landing page, which highlights emission reductions at TraPac’s Los Angeles terminal, supply chain efficiency, terminal traffic mitigation, and TraPac’s corporate sustainability programs.
To highlight TraPac’s operations across the U.S. and California ports, our team produced a corporate video featuring the terminal operator’s automated and advanced cargo handling capabilities.
During the brand transformation process, our team facilitated the development of five dynamic websites showcasing multiple terminals and sustainability initiatives, alongside the development of over 20 corporate templates and brochures reflective of the new brand and messaging.
Websites developed to showcase multiple terminals and sustainability initiatives
Corporate templates and brochures developed to reflect new brand and messaging
Corporate sustainability report developed with supporting data
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