TRC’s Clean Transportation team worked with San Diego Gas & Electric (SDG&E) from the beginning of the utility’s Power Your Drive for Fleets program to develop and implement a multi-sector, multi-year Marketing, Education, and Outreach (ME&O) campaign to help introduce local fleets to the resources, funding, and support offered by SDG&E. Working from the onset of the program, our team created a suite of educational resources, leveraged a variety of lead generating tactics, and managed SDG&E’s hallmark EV Fleet Day annual event.
SDG&E’s annual EV Fleet Day, supported by strategic collateral development and a multi-channel outreach campaign, engaged over 1,000 attendees, garnered 45+ media stories, and showcased 50 zero-emission vehicles. The initiative also prioritized fleets in disadvantaged communities, ensuring they understood and accessed available rebates, incentives, and infrastructure support. Overall, these efforts significantly advanced fleet electrification across Southern California.
Our team successfully planned and executed SDG&E’s EV Fleet Day, an annual event promoting electric vehicle adoption. The 2024 event attracted over 1,000 attendees, featured 80+ exhibitors and 50 zero-emission vehicles, garnered 45+ media stories, and reached an audience of 26.4 million.
Our team developed a comprehensive suite of educational material including:
Our team developed a multi-channel outreach campaign to ensure commercial fleets operating in SDG&E’s disadvantaged communities (DAC) understood the resources, incentives, and EV infrastructure rebates available.
This included:
Our team launched a survey campaign to understand fleet operators’ readiness for electric vehicles in Southern California. Deliverables included targeted emails, LinkedIn ads, one-on-one follow-ups, and a dedicated landing page.
The campaign achieved a 68% email respondent rate, highlighting its effectiveness.
We support SDG&E with promotion and planning of in-person and virtual events to educate fleets on the Power Your Drive for Fleets program, as well as spotlight available EV incentives, and outline total cost of ownership (TCO) considerations. Our deliverables included:
Over the past several years, our collaboration with SDG&E on the Power Your Drive for Fleets program has consistently delivered impactful results. This long-term partnership has successfully tackled the challenge of connecting local fleets with the necessary resources and incentives to electrify their operations. Through a strategic multi-channel communication and education campaign, we have engaged fleet operators and industry stakeholders, significantly advancing sustainable transportation solutions.
Email Respondent Rate for Fleet Survey Completion
Average Attendees Per Webinar
Participants Attended SDG&E’s 2024 EV Fleet Day Event
Partner With TRC’s Tested Practitioners
